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Umsatz, Gebühren und Rechnungen im Vergleich zum Vorzeitraum und zum Vorjahr, bereit zum Export.
storeassist.Storeassist/: Reports & forecast
AdvancedReport
Updated 14:34:56
Sales report
This month: 1 Oct 2026 – 21 Oct 2026 · Amounts in SEK excl. VAT · Printed 14:34:56
Key figures
1 Oct 2026 – 21 Oct 2026 compared with 1 Sept 2026 – 21 Sept 2026 and 1 Oct 2025 – 21 Oct 2025. Amounts excl. VAT.
Gross sales
SEK 96,426
- vs previous
- +17.5 % (better)
- vs last year
- +42.5 % (better)
Discounts
SEK 5,308
- vs previous
- +17.5 % (worse)
- vs last year
- +42.5 % (worse)
Returns
SEK 2,654
- vs previous
- +17.5 % (worse)
- vs last year
- +42.5 % (worse)
Net sales
SEK 88,464
- vs previous
- +17.5 % (better)
- vs last year
- +42.5 % (better)
VAT
SEK 24,350
- vs previous
- +17.5 % (better)
- vs last year
- +42.5 % (better)
Shipping
SEK 8,938
- vs previous
- +17.5 % (better)
- vs last year
- +42.5 % (better)
Total sales
SEK 121,752
- vs previous
- +17.5 % (better)
- vs last year
- +42.5 % (better)
Orders
228
- vs previous
- +17.5 % (better)
- vs last year
- +42.5 % (better)
Average order value
SEK 400
- vs previous
- ±0.0 %
- vs last year
- ±0.0 %
Units sold
547
- vs previous
- +17.4 % (better)
- vs last year
- +42.4 % (better)
Gross margin
41.0 %
- vs previous
- ±0.0 pp
- vs last year
- ±0.0 pp
Sessions
9,412
- vs previous
- +6.1 % (better)
- vs last year
- +34.2 % (better)
Conversion rate
1.9 %
- vs previous
- +0.1 pp (better)
- vs last year
- +0.2 pp (better)
Shopify fees
SEK 1,768
Invoiced (accounting)
SEK 26,875
- vs previous
- +21.6 % (better)
- vs last year
- –
Unpaid invoices
SEK 14,700
Of which overdue: 2
Sales over time
Net sales excl. VAT
- Selected period (1 Oct 2026 – 21 Oct 2026)
- Previous (1 Sept 2026 – 21 Sept 2026)
Arrow keys move between points in time. The values are in the table below the chart.
Show net sales excl. vat as a table
| Time | Selected period (1 Oct 2026 – 21 Oct 2026) | Time (previous (1 sept 2026 – 21 sept 2026)) | Previous (1 Sept 2026 – 21 Sept 2026) |
|---|---|---|---|
| 1 Oct | SEK 2,328 | 1 Sept | SEK 1,940 |
| 2 Oct | SEK 5,044 | 2 Sept | SEK 4,268 |
| 3 Oct | SEK 4,268 | 3 Sept | SEK 3,492 |
| 4 Oct | SEK 3,492 | 4 Sept | SEK 3,104 |
| 5 Oct | SEK 2,716 | 5 Sept | SEK 2,328 |
| 6 Oct | SEK 7,760 | 6 Sept | SEK 6,596 |
| 7 Oct | SEK 4,656 | 7 Sept | SEK 3,880 |
| 8 Oct | SEK 3,880 | 8 Sept | SEK 3,492 |
| 9 Oct | SEK 3,104 | 9 Sept | SEK 2,716 |
| 10 Oct | SEK 2,328 | 10 Sept | SEK 1,940 |
| 11 Oct | SEK 5,044 | 11 Sept | SEK 4,268 |
| 12 Oct | SEK 4,268 | 12 Sept | SEK 3,492 |
| 13 Oct | SEK 5,820 | 13 Sept | SEK 5,044 |
| 14 Oct | SEK 2,716 | 14 Sept | SEK 2,328 |
| 15 Oct | SEK 5,432 | 15 Sept | SEK 4,656 |
| 16 Oct | SEK 4,656 | 16 Sept | SEK 3,880 |
| 17 Oct | SEK 3,880 | 17 Sept | SEK 3,492 |
| 18 Oct | SEK 3,104 | 18 Sept | SEK 2,716 |
| 19 Oct | SEK 2,328 | 19 Sept | SEK 1,940 |
| 20 Oct | SEK 7,372 | 20 Sept | SEK 6,208 |
| 21 Oct | SEK 4,268 | 21 Sept | SEK 3,492 |
Orders
- Selected period (1 Oct 2026 – 21 Oct 2026)
- Previous (1 Sept 2026 – 21 Sept 2026)
Arrow keys move between points in time. The values are in the table below the chart.
Show orders as a table
| Time | Selected period (1 Oct 2026 – 21 Oct 2026) | Time (previous (1 sept 2026 – 21 sept 2026)) | Previous (1 Sept 2026 – 21 Sept 2026) |
|---|---|---|---|
| 1 Oct | 6 | 1 Sept | 5 |
| 2 Oct | 13 | 2 Sept | 11 |
| 3 Oct | 11 | 3 Sept | 9 |
| 4 Oct | 9 | 4 Sept | 8 |
| 5 Oct | 7 | 5 Sept | 6 |
| 6 Oct | 20 | 6 Sept | 17 |
| 7 Oct | 12 | 7 Sept | 10 |
| 8 Oct | 10 | 8 Sept | 9 |
| 9 Oct | 8 | 9 Sept | 7 |
| 10 Oct | 6 | 10 Sept | 5 |
| 11 Oct | 13 | 11 Sept | 11 |
| 12 Oct | 11 | 12 Sept | 9 |
| 13 Oct | 15 | 13 Sept | 13 |
| 14 Oct | 7 | 14 Sept | 6 |
| 15 Oct | 14 | 15 Sept | 12 |
| 16 Oct | 12 | 16 Sept | 10 |
| 17 Oct | 10 | 17 Sept | 9 |
| 18 Oct | 8 | 18 Sept | 7 |
| 19 Oct | 6 | 19 Sept | 5 |
| 20 Oct | 19 | 20 Sept | 16 |
| 21 Oct | 11 | 21 Sept | 9 |
Sales by channel
By channel
| Channel | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Webbshop | 182 | 431 | SEK 74,480 | 53.7 % |
| Kassa (POS) | 121 | 260 | SEK 46,960 | 33.9 % |
| Storeassist / Faktura | 14 | 96 | SEK 17,200 | 12.4 % |
By POS location
| Location | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Butiken Malmö | 84 | 180 | SEK 32,160 | 68.5 % |
| Butiken Lund | 37 | 80 | SEK 14,800 | 31.5 % |
Products and categories
Top 10 products
| Product | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Bosch GSR 18V borrskruvdragare | 41 | 44 | SEK 34,808 | 42.9 % |
| Fiskars X27 klyvyxa | 36 | 38 | SEK 12,160 | 15.0 % |
| Alcro Bestå fasadfärg 10 l | 22 | 31 | SEK 19,840 | 24.5 % |
| Gardena slangvinda 30 m | 18 | 18 | SEK 8,720 | 10.8 % |
| Essve träskruv 5×60, 250 st | 64 | 120 | SEK 5,520 | 6.8 % |
Categories
| Category | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Verktyg | 140 | 210 | SEK 59,200 | 50.2 % |
| Färg | 61 | 95 | SEK 33,280 | 28.2 % |
| Trädgård | 52 | 74 | SEK 23,280 | 19.8 % |
| Ingen kategori | 9 | 12 | SEK 2,080 | 1.8 % |
Bookkeeping by account and cost centre
Split with the same category rules as the invoices, so the totals reconcile with your accounting.
| Account and cost centre | Net excl. VAT | VAT |
|---|---|---|
| 3001 | SEK 113,840.00 | SEK 28,460.00 |
| 3001 · RE BUTIK | SEK 46,960.00 | SEK 11,740.00 |
| Frakt | SEK 7,212.80 | SEK 1,803.20 |
| Total | SEK 168,012.80 | SEK 42,003.20 |
Customers
New and returning
| Customer type | Orders | Share of orders | Net excl. VAT |
|---|---|---|---|
| New customers | 131 | 41.3 % | SEK 61,200 |
| Returning customers | 186 | 58.7 % | SEK 112,100 |
Largest business customers
| Company | Orders | Units sold | Net excl. VAT | Share |
|---|---|---|---|---|
| Byggkompaniet i Ystad AB | 6 | 52 | SEK 9,920 | 67.0 % |
| Österlens Måleri | 4 | 31 | SEK 4,880 | 33.0 % |
Traffic
- Sessions9,412 · 100.0 %
- Added to cart802 · 8.5 %
- Reached checkout391 · 4.2 %
- Completed purchase182 · 1.9 %
Traffic sources
| Source | Sessions | Purchases | Conversion |
|---|---|---|---|
| 4,820 | 96 | 2.0 % | |
| direct | 2,604 | 61 | 2.3 % |
| 1,102 | 12 | 1.1 % |
Landing pages
| Page | Sessions | Purchases | Conversion |
|---|---|---|---|
| / | 3,310 | 70 | 2.1 % |
| /collections/verktyg | 1,940 | 44 | 2.3 % |
Payment methods
Paid per payment method for orders in the period, incl. VAT and shipping. Unpaid is e.g. invoices with payment terms.
| Payment method | Orders | Paid | Not paid yet | Share |
|---|---|---|---|---|
| Shopify Payments | 174 | SEK 98,200 | SEK 0 | 67.1 % |
| Kontant | 58 | SEK 21,300 | SEK 0 | 14.6 % |
| Manuell betalning | 14 | SEK 0 | SEK 26,875 | 18.4 % |
Fees
| Item | Amount |
|---|---|
| Card payments via Shopify Payments | SEK 98,200.00 |
| Number of payments | 174 |
| Transaction fees | SEK 1,767.60 |
| Dispute fees (chargebacks) | SEK 0.00 |
| Total fees | SEK 1,767.60 |
| Fees as % of card payments | 1.8 % |
| Fees as % of net sales | 2.0 % |
Payouts
| Date | Status | Net |
|---|---|---|
| 2026-10-20 | Paid | SEK 24,100.00 |
| 2026-10-22 | Scheduled | SEK 11,200.00 |
Subscriptions, app fees and fees for payment methods other than Shopify Payments cannot be fetched from Shopify and are not included.
Invoices in the accounting system
| Item | Value |
|---|---|
| Invoices in the period | 18 |
| Invoiced incl. VAT | SEK 26,875.00 |
| Of which paid | 11 · SEK 16,400.00 |
| Average days to payment | 17 days |
| Unpaid in the accounting system today | 9 · SEK 14,700.00 |
| Of which overdue | 2 · SEK 3,120.00 |
Invoices created in Storeassist
| Created from | Count |
|---|---|
| Manually in Storeassist | 7 |
| Checkout | 6 |
| Automatically | 5 |
VAT
| VAT rate | Sales base | Sales VAT | Returns base | Returns VAT | Net output VAT |
|---|---|---|---|---|---|
| 25 % | SEK 160,800.00 | SEK 40,200.00 | −SEK 4,820.00 | −SEK 1,205.00 | SEK 38,995.00 |
| 12 % | SEK 2,100.00 | SEK 252.00 | −SEK 0.00 | −SEK 0.00 | SEK 252.00 |
| Total | SEK 162,900.00 | SEK 40,452.00 | −SEK 4,820.00 | −SEK 1,205.00 | SEK 39,247.00 |
2 refunds could not be tied to product lines and were split at the order's main VAT rate.
How the numbers are computed
- Gross sales: the products' regular price × quantity, excl. shipping. Gift cards are not counted.
- Discounts: all discounts on the products, both line and order discounts.
- Returns: refunds made in the period, also for orders from earlier periods.
- Net sales: gross − discounts − returns.
- Total sales: net + shipping + VAT.
- Average order value: (gross − discounts) / number of orders.
- Conversion rate: sessions that completed a purchase / all online store sessions, bots excluded.
- Comparisons: the previous period has the same length directly before. “Last year” is the same weekdays 52 weeks earlier for day and week, otherwise the same dates last year. Today is compared up to the same hour.
- The key figures come from Shopify analytics and match Shopify's reports. The tables by channel, product, account and VAT are computed from individual orders. Cancelled orders without a refund are not counted there.
- Shopify fees are Shopify Payments transaction and dispute fees. Subscriptions, apps and fees for other payment methods (e.g. Klarna or Swish) are not in Shopify's API and are not included.